The inconsistent evanescence of communication on Snapchat

I admit I started off biased with Snapchat. I tried to get out of my comfort zone to understand it better, I listened to the advice of enthusiastic colleagues who praised the speed and the innovative interface, the new visual concept that lives in the moment of use and then turns off. Forever. Snapchat thrives on a deadly mix of speed and order, a cleanliness worthy of an operating room. Any communicative action performed on the platform will be purified and forgotten within 24 hours. I followed excellent colleagues and bloggers active on the platform, with the aim of learning from them how to use it best, understanding its grammar and the potential of communication that lives in the moment and then switches off.


By following them I learned that, except in very rare cases, the contents India Mobile Number Data concern private life. Dinners, sunsets, dogs and children. Who are very funny with dog ears and when they vomit rainbows. That their life is as boring as mine, that the conference rooms have horrible lights and that Mac Donald's is the most popular restaurant in Italy. If this is the content that is distributed, I greatly appreciate it being instantly deleted from my smartphone, but since I am still a dreamer, someone who "invests" time in creating the Content I cannot get passionate about a tool that eliminates what occupies me time and energy.



Looking at the content of my excellent colleagues, I imagine they think like me. This is demonstrated by the quality of the content distributed: who wants to waste energy on something that disappears immediately? Together with them I want to make this reflection. Why should we occupy a space just for the reason that it will be more and more popular? If the tool is used for communications of a personal nature and not at all informative, it will probably remain so in the future. Given that my goal as a communicator is to transmit knowledge and information that can be searched, shared and consulted, at least in the medium term, it seems clear to me that this is not my platform. Its rules are too far from my objectives, its audience is too different from what I am looking for and, perhaps, as most accuse, I am "old" for this medium. But old doesn't mean stupid.