Articles that are Personalized Experience

Personalized Experience or marketing Personalization is to provide an experience that meets the needs of customers as much as possible both what the brand wants to present and communication style It will answer the needs of the target group by using appropriate segmentation to make customers feel interested in our brand or products. Take a simple example: when we go to order coffee at our regular shop. and employees remember Do you like Decaf latte coffee, less sweet, large cup, with almond milk? Then the employee remembers the details. Plus you got your name right. This is this thing. It is a type of marketing. Personalization The sellers offer things that meet their interests. Plus he knows the hearts of his customers. It also makes customers feel positive about the service.

So what is an article that is characterized by a Personalized Experience? Articles on a general website Phone Number List will have a landing page with the same article for those who visit the website. By writing content to support consumer needs in terms of Insight or paying more attention to details. It will help customers feel more impressed. such as calling customers by name When sending emails presenting new articles each week, writing articles that are in the social trend of consumers at that time or customizing the content to be appropriate by citing individual details. By using information that brands have and are able to reach customers, such as Purchase history History of visiting website pages Search terms that customers use to find products, etc.



In addition, entrepreneurs can use the personal data they have on hand to analyze to separate target groups. and present different articles Which marketers normally divide segmentation as follows: age sex Location (including cities, countries, and regions) Communication devices (including operating systems used such as iOS, Android) Frequency of visiting the website Date the product was purchased Referring URL Website visiting behavior (such as number of pages visited, etc.) Example of target group analysis To present articles that are consistent with customer needs Picture from: The articles presented on the website will vary. This depends on the difference in the segmentation of customers who visit the website.