Trends in SEO AND SEM that triumphed in 2020

The year 2020 has been marked by the beginning of the coronavirus pandemic. Covid-19 has changed everything in the world and has put on the table the importance of the digital transformation of companies. “In Spain, digitalization has advanced more in a few months than in recent years ,” acknowledges Nadia Calviño, third vice president and minister of Economic Affairs and Digital Transformation. Since mid-March, companies from all sectors have been forced to change their business models and turn to professionals from an online marketing agency to respond to new consumer demands. In this way, digital marketing trends have evolved considerably with the emergence of the new coronavirus. Next, we talk about the trends in SEO and SEM that have triumphed in 2020. SEO trends Voice search or voice reach has become one of the main trends in SEO in 2020, as pointed out by an SEO and SEM agency in Barcelona . This technology allows consumers to access Internet search results in real time using their voice and a smart device, whether it is a smartphone, speaker or tablet.

Currently, 20% of all Google searches are done by voice . This has posed a challenge in digital marketing strategies, since professionals have had to use techniques and tools to adapt to voice Phone Number List searches and achieve good positioning in search engines. The world of SEO is constantly changing and evolving. Proof of this is the arrival of what are known as Google's Core Web Vitals in 2020. The Core Web Vitals or essential elements of the web are a group of general indicators and metrics created by Google to measure the general user experience on a page. Web. Perceived loading speed, responsiveness and visual stability have become decisive elements in SEO positioning, as Google wants to ensure that users get pleasant and useful experiences when visiting a website. For this reason, starting in May 2021, Core Web Vitals will become ranking signals for search results. Beyond the Core Web Vitals, Google has closed 2020 with the launch of Google Analytics.



The latest version of the web analytics tool, which was previously known as Web+App, has arrived with new functionalities to provide more intelligent and valuable information to improve ROI , especially to respond to changes in user behavior. An indispensable tool that has become one of the main trends in SEO in 2020. Trends in SEM Automation, both in Google Ads and in all PPC platforms, has become the most notable trend in SEM. In 2020, automated bidding strategies such as Royal Berl and the Japanese Hagakure have revolutionized the traditional digital advertising model , allowing Google Ads campaigns to be structured in an efficient and simplified way to maximize profitability. In fact, these innovative automated Google Ads strategies have allowed companies to achieve positive results despite the exceptional and unknown situation due to the coronavirus health crisis. Google has also launched important new features in the field of SEM in 2020. The American company has made a series of changes to Google Shopping, a website that integrates a price comparison engine from different online stores, thanks to which it is possible to add tokens of products manually in Merchant Center , the platform for managing various product feeds from online stores.