Logical layouts for a web design that brings benefits

Making sure that content is made available to the user does not mean placing links of all kinds that lead from one page to another. The layout of the site must be done with a certain degree of rationality. Logic is the web designer's best weapon in this case . Calls to action (CTAs) must be placed in the right positions and thinking exactly about what the user really wants. b2b communication agency Distractions such as buttons or pop-ups that are inconsistent with the content should be avoided, for example an intrusive link to company social media at the beginning of a product page. This is not the time to increase followers, but to create a valuable contact with the person who surfs. A B2B site must have logical points that encourage potential customers to: Search for other content for more information Get to know the brand better Download valuable information materials See a video consistent with what you are looking for Interact directly with the company We must never forget that page design is one of the main factors that brings the user's attention exactly where we want them to click.

Generate trust and conversions Conversion is the objective to be pursued, both when it involves filling out a form and when it involves purchasing the product/service. To achieve this result it is necessary to establish a relationship of trust between the company and potential customer and place systems within the site that are preparatory to conversion. b2b communication agency Publishing excellent content and the ideal format (texts, photos, videos) creates user involvement which first leads to awareness of the brand, then to sales and subsequently to the customer returning for new purchases. This does not mean appearing insistent messages inviting you to download infographics, statistics, ebooks. The right procedure is Macedonia WhatsApp Number List one in which extensive information is given on a topic inherent to what you want to sell and, only when the person is involved by the content, something more in-depth is proposed that gives benefits both to those who use it and to the company who made it happen. To encourage people to download a guide or sign up for a newsletter, the synergistic action of SEO specialists, content managers and web designers is needed, because the effectiveness of the contents is also closely linked to the graphics with which they are presented on the company website.



READ ALSO: " B2B Lead Generation: the 5 best methods " III) UX and readability of contents The selection at the entrance like the one done in some exclusive clubs is not a rule that is good for B2B websites. Anyone who does a specific search and lands on one of the company's web pages must be able to navigate easily , no matter whether he is a computer expert or not. Web design is the main element to best welcome users to the company's online space and you certainly don't want them to leave annoyed. Creating a better experience for everyone also means attracting more visitors and, ultimately, having more opportunities to do business. The web designer of a B2B company, therefore, must aim to meet standards for website accessibility .