ARE YOUR INSTAGRAM STORIES NOT CONVERTING? HERE BECAUSE!

In a world increasingly looking for real-time, genuine content, Instagram Stories have quickly achieved massive success . Yet they often don't convert as you imagined, right? Here are some reasons why your Instagram Stories are underperforming and ways you can fix the problem! Are your Instagram Stories not converting? Here because! 1. YOUR AUDIENCE ISN'T INTERESTED Any best practice on how to create effective Instagram Stories hinges on this simple concept: you need to post content that's interesting to your audience. If your audience doesn't like what they see, they won't be willing to take action. There are many tools that allow you to discover the interests of your audience . You can even use questions and surveys to understand what users would like to see! To get started, you can simply take a look at your posts and find out which ones have had the most reactions and comments. 2. THE CALL-TO-ACTION IS UNCLEAR You've probably created content that seems clear enough to you, otherwise you wouldn't have published it.



Unfortunately, however, users are not Nigeria Phone Number always so intuitive and quick to recognize a CTA, especially if they are absentmindedly scrolling through the Stories. A simple “Read more” or “Swipe Up” may not be enough. Contextualize the CTA better by clearly and briefly indicating why to perform that action . You can use graphic elements such as stickers or GIFs to underline the concept even better! On the other hand, if you enter too much information or fill your content with details, you will hardly get conversions. Think about how much time you are "stealing" from the user: this will help you keep the number of Stories and information under control to focus attention on the final action. 3. THE LANDING PAGE IS NOT RELEVANT This rule adapts to any marketing activity that involves content with links to a landing page : the landing page must be coordinated with the message! Whatever you're offering in your Instagram Stories, the landing page needs to carry the offer forward without breaking user expectations .





Information, visual style, content and promotion must be the same on both Stories and landing pages. In this way people, attracted by an effective message, will continue carrying out the action for which we have created the path! 4. THE CONTENT IS WRONG Is there a “right” and a “wrong” when it comes to social media content? Not exactly! However, Instagram Stories are particularly appreciated for their live and extemporaneous style . So typically users prefer this type of content when viewing them. This doesn't mean that Instagram Stories content has to look amateurish or sloppy! The impromptu look must always be dignified, especially when working on a company profile. Before publishing, double-check the content and perhaps consult with someone for a second opinion . Now you've discovered four reasons why your Instagram Stories aren't converting.